Service Care Solutions have an exciting opportunity for a Marketing Manager to join our recruitment business, based in Preston.
As our marketing Manager, you'll be the heart of our marketing approach, supporting the sales functions to achieve success in a range of different market divisions.
The role of marketing manager includes taking responsibility for a broad range of marketing activities, including the development and execution of a strategic marketing plan that drives brand awareness, candidate attraction, client engagement, and business growth across SCS and Service Care Group.
What does the role involve?
- You will lead the development, implementation, and regular updating of the marketing strategy in alignment with business goals and market trends.
- Proposing and executing innovative marketing campaigns and strategies that leverage recruitment-specific insights to attract top talent and clients.
- Track and report on the performance of marketing campaigns, focusing on metrics like cost-per-hire, candidate conversion rates, and ROI.
- Awareness of the customer base and how this differs across SCS and the Group to enable suitable marketing activity.
- Conducting ongoing analysis of competitor marketing activities, identifying opportunities to differentiate and enhance SCS's market position.
- Developing and executing a content marketing strategy that includes blogs, case studies, and social media updates, positioning SCS as a thought leader in recruitment.
- Managing social media channels and email marketing campaigns to engage with candidates and clients, building a strong online presence.
- Conducting regular internal quality audits for all marketing activity to ensure it is appropriate and in line with industry guidance and/or legislation. Conduct internal training on marketing tools, where appropriate.
- You will ensure key representation of marketing strategy is included in all activities and events, including internal awards.
- Working with web developers to optimise the SCS website for user experience and search engine rankings, ensuring it effectively converts visitors into candidates or clients.
What are we looking for?
- Minimum of 1-2 years experience in a similar marketing role.
- Proven marketing expertise, essentially with in a sales environment, with a good understanding of how marketing can benefit sales activity.
- Ability to demonstrate a high level of accuracy and thoroughness in all marketing tasks, ensuring that all content, campaigns, and materials are error-free, on-brand, and aligned with the company's messaging.
- Proactively identifies opportunities, makes informed decisions, and drives projects forward.
- An effective communicator who can collaborate with all internal and external stakeholders.,
- A positive approach to situations with a constructive mindset, seeking to understand all perspectives and finding mutually beneficial solutions.
- Ability to engage effectively with all stakeholders, ensuring understanding of the impact of the marketing function to maximise return.
What's in it for you?
- £33,000 - £37,000
- Annual company profit-share bonus
- Monthly, Quarterly and Annual awards with specific awards for support functions
- On site games room and recreational area
- Incentive-based benefits including lunch clubs, meals out, competitions etc.
- Enhanced employer pension scheme
- 25 day's holiday allowance increasing to 26 after year 1, with the ability to sell up to 3 days leave per year.
If you feel you have what it takes, we would love to hear from you.