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Communications and Marketing Assistant

Job Description

Job Title: Communications and Marketing Assistant
Location: Sevenoaks TN13
Contract Type: Permanent
Weekly Hours: 37
Working Hours: 8:45-5:15
Benefits: Generous annual leave entitlement, company pension scheme, health cash plan, well being grant and additional leave at christmas
Start Date: December
Salary: £25,072

Responsibilities:

  • Act as a key point of contact within the communications team, managing tasks, project plans, and team mailboxes to support the delivery of the 2022-2024 communications and marketing strategy.
  • Assist the internal and external communications partners in executing their yearly communications and marketing plans.
  • Coordinate tasks and projects, maintain databases, and manage campaign plans. Oversee content management on platforms such as Umbraco and Interact.
  • Produce creative content, including design assets, video, audio, and photography, either internally or with partner agencies and freelancers.
  • Manage and maintain internal resources and guides to support colleagues with communications and marketing activities.
  • Help raise the profile of West Kent externally by managing social media and digital content.
  • Support the evaluation of the team's performance using platforms like Hootsuite, Google Analytics, Hotjar, and Interact.
  • Assist with event management, participate in the out-of-hours rota, and maintain team drives.
  • Support the team in managing annual budgets and handling invoice administration.

Performance Measures:

  • Successful management of planning tools, including the weekly grid, monthly forward look, and annual communications and marketing plan.
  • Effective delivery of internal and external campaigns, aligned with the ROSIE/OASIS model campaign plans.
  • Onboarding of new colleagues and maintenance of induction resources and guides.
  • Efficient management of the team's inbox and calendar, ensuring timely responses to business requests.
  • Submission of monthly and quarterly communications reports to the executive team, highlighting core KPIs.
  • Reporting on key projects and campaigns using lessons learned templates.

Person Specification:

Expertise:

  • Background in communications and marketing through degree, relevant experience, or qualifications.
  • Experience developing branded materials for multiple communication channels.
  • Knowledge and experience in managing social media channels (professional or personal).
  • Understanding of content management for websites (professional or personal).

Qualifications and Skills:

  • Proficient written and oral English skills; experience writing in plain English to ensure clarity and effectiveness.
  • Demonstrated interest or experience in communications and marketing through a degree, professional experience, or volunteering.
  • Strong organizational and coordination skills, with experience handling multiple tasks and meeting deadlines.
  • Knowledge of SEO and analytics tools is an advantage.

Desirable:

  • A degree or qualification in communications or marketing.
  • Experience with design tools like Canva or Adobe Suite.
  • Knowledge of analytics tools such as Google Analytics and Hotjar, with experience in reporting and implementing improvements.
  • Previous experience in the housing sector.
  • Experience working within a communications and marketing team.