In today's digital world, marketing has evolved into one of the most in demand jobs of 2024. Since 2020, there has been a 86% increase of Marketing Executives, and 66% for Marketing Managers. From SEO specialists to social media managers, digital marketing jobs are beneficial to all businesses and can drive brand awareness and conversions . If you're considering a career in marketing, this guide will provide insights into what digital marketing is, the different types of marketing jobs, and how to break into the industry—even if you don’t have any experience.
What is Digital Marketing?
Digital marketing refers to any form of marketing that reaches consumers through digital channels, such as social media, search engines, emails, and websites. In juxtaposition, traditional marketing, which relies on offline channels such as TV or print, digital marketing focuses on online platforms to engage with a target audience.
Digital marketing can be essential for modern businesses, as it allows them to connect with a global audience, track customer behavior, and measure the success of marketing campaigns in real-time.
Different Marketing Jobs
The digital marketing landscape is huge, and there a vast amount of opportunities available depending on your interests, skills, and career goals. Some of the most popular marketing jobs include:
SEO Specialist: Focuses on optimising websites to rank higher on search engines such as Google.
Content Marketer: Develops and implements content strategies to attract and engage target audiences through social media or written content.
Social Media Manager: Manages social media platforms and creates content to build brand presence.
Email Marketing Specialist: Designs and executes email campaigns to nurture leads and promote products.
PPC Specialist: Manages paid advertising campaigns, ensuring maximum return on investment (ROI.)
Digital Marketing Analyst: Collects and analyses data to evaluate the effectiveness of digital marketing efforts.
SEO Specialist: Research keywords, optimise website content, and track rankings to improve search engine visibility.
Content Marketer: Create blog posts, videos, social media posts, and other content that resonates with the target audience.
Social Media Manager: Develop social media strategies, schedule posts, interact with followers, and analyse performance
Marketing Manager: Oversees the entire marketing department, coordinating various strategies and campaigns.
Regardless of your specific role, marketing jobs are designed to drive engagement, promote brand awareness, and generate sales.
What is SEO?
Search Engine Optimisation (SEO), is the practice of optimising a website and it’s content to improve its visibility on search engines like Google. The goal is to rank higher in search results, which drives organic traffic to the website and can lead to a positive user journey and therefore more conversions.
SEO involves both on-page optimisation such as keyword research and accessibility and off-page optimisation such as press releases and link building.
SEO is a vital component of digital marketing because it helps businesses reach potential customers who are actively searching for relevant products or services online.
Do I Need a Degree for a Marketing Job?
One of the great things about marketing jobs is that you don’t necessarily need a degree to get started. While a degree in marketing, business, or communications can certainly be helpful, many people break into the field through self-learning and entry level positions.
How to Get a Job in Marketing with No Experience
Getting your first marketing job without having any prior experience is not an impossible task, it is actually very do-able. Firstly, you can’t walk into an interview having no industry knowledge at all, complete some market research and figure out what your day-to-day duties could consist of and try and learn the industry terms.
Secondly, there are always opportunities to gain experience and a qualifications without going to university. A popular route would be to complete an apprenticeship. In 2024, there are currently 130,830 apprentices, a 7% increase on the previous year. Apprenticeships can be great for career development and progression, with around 89.8% of apprentices completing their certification with a first attempt pass rate.
Alternatively, even if you want to avoid the apprenticeship route, there are still options available to you. You can gain free certifications online through completing courses on respected industry sites such as SEMrush, HubSpot, Hootsuite and others. Gaining these certifications will highlight your work ethic and determination, making you stand out to potential employers.
Finally, you can display your skills. If you want to work in a social media role, start to grow your personal accounts and build examples of social media strategies. Additionally, if you wanted a role in web design, you could create an online portfolio- this will display your technical knowledge and creativity.
What is the Salary of a Marketer?
Salaries in marketing vary widely based on the role, location, level of experience, and the specific industry. However, here are some general salary ranges for common marketing jobs:
Marketing Assistant: £18,000-£22,000
Marketing Executives: £20,000-£25,000
Senior Marketing Executives :£25,000-£40,000
Marketing Manager: Up to £60,000
These salaries can increase significantly with experience, certifications, and advanced roles within the marketing field.
Skills You Need to Work in Marketing
To succeed in a marketing job, there are several key skills you'll need to develop:
Creativity: The ability to think outside the box and come up with unique ideas for campaigns.
Analytical Thinking: Understanding data, metrics, and analytics tools to assess the effectiveness of marketing efforts.
Communication: Strong writing and verbal communication skills to create content and interact with clients and customers.
SEO Knowledge: Understanding how search engines work and how to optimize content for better search rankings.
Project Management: Being able to organise and manage multiple campaigns or projects simultaneously.
Social Media: Familiarity with various social platforms and strategies for engaging audiences.
Adaptability: The marketing world changes rapidly, so the ability to learn and adapt to new tools and strategies is essential.
Time management- Managing your time and priorities is huge in a marketing role. Marketing jobs an be reactive based, meaning there is room for a potential lack of structure as you never know what everyday is going to bring.
Resilience- Working in marketing involves taking risks and thinking outside the box. Sometimes these ideas won’t be successful and you need to be willing to keep trying again.
Developing these skills will give you a competitive edge and help you thrive in the dynamic world of marketing.
Conclusion
Marketing jobs are in high demand, and the field offers a wide variety of roles for people with different skills and backgrounds. Whether you're interested in SEO, content creation, or social media management, there are opportunities to break into digital marketing, even without a degree or prior experience. With the right skills and determination, you can build a successful career in one of the most exciting and fast-paced industries.
By staying up-to-date with industry trends, displaying your skills, and gaining hands-on experience, you can land your dream marketing job and start making an impact in the digital space.
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